What We Cover During Your Website Audit

Your website is often your business’s first impression — and like any high-performing system, it needs regular checkups. At RA Digital Creative, our website audits go far beyond surface-level design feedback. We dig into the performance, strategy, and technical foundation of your site to uncover what’s working, what isn’t, and how to improve it for better results.

Here’s what we cover during every website audit:

1. Design and User Experience

Your website should feel intentional and effortless to navigate. During our audit, we review the visual layout, branding consistency, and user flow to ensure your design attracts attention while guiding visitors toward conversion. We evaluate your use of color, typography, whitespace, and imagery — all elements that impact trust and engagement.

2. Site Structure and Navigation

We analyze your site’s hierarchy and menu structure to confirm that information is organized logically. Visitors (and search engines) should be able to find every page easily. If your navigation is cluttered or confusing, we’ll identify solutions to streamline it and improve the user journey.

3. SEO Performance and Keyword Strategy

A beautiful website won’t drive traffic without visibility. Our audit includes a deep dive into your on-page SEO, checking your page titles, meta descriptions, headers, and keyword usage. We also look at how your content aligns with search intent and recommend updates that can improve your organic rankings over time.

4. Technical Health and Site Speed

Behind-the-scenes functionality is crucial for user satisfaction and SEO. We evaluate your site’s load speed, mobile responsiveness, indexing, and core web vitals. We’ll also check for broken links, missing redirects, and outdated plugins that may be slowing your site down or hurting its performance.

5. Content Review

Your content should not only look good — it should convert. We review your copy for clarity, tone, and engagement while ensuring it reflects your brand’s voice and speaks to your target audience. This includes evaluating CTAs, blog posts, and service pages for readability and keyword alignment.

6. Analytics and Tracking Setup

We confirm that your Google Analytics, Google Tag Manager, and Google Search Console are properly installed and collecting accurate data. These tools provide the insights you need to measure ROI, understand where leads are coming from, and make data-driven decisions about your marketing.

7. Conversion Optimization Opportunities

Lastly, we identify opportunities to improve conversions — from button placement and contact forms to overall funnel design. The goal is simple: make it easier for visitors to take the next step, whether that’s booking a consultation or contacting your team.

Transform Your Website with a Strategic Audit

A professional website audit reveals more than just problems — it provides a roadmap for growth. At RA Digital Creative, we combine design, SEO, and performance strategy to help you build a site that doesn’t just look great, but delivers measurable results. Ready to see how your website stacks up? Schedule a website consultation and let’s uncover what’s possible for your business.