How to Track Website Leads From Your New Site

Once your new website goes live, one of the first things you’ll want to know is — “Where are my leads going?”

At RA Digital Creative, every website we build is designed to generate real results. Behind the scenes, we implement the tools and tracking necessary to help you see where your leads come from and how they’re reaching out. Here’s a quick breakdown of how to track your website leads and understand what’s happening once your site starts working for you.

1. KNOW WHERE YOUR LEADS ARE GOING

All contact form submissions on your website are sent directly to your chosen email address — usually your main business inbox. From there, you can reply, organize, and follow up right away. If your site includes multiple forms (like “Request a Quote” or “Book a Consultation”), we can label each one so you know exactly which page the lead came from.

2. Track Leads From Your Email Inbox

Most clients prefer to track leads simply by flagging or labeling emails as they come in. We recommend setting up a folder (for example, “Website Leads”) in your inbox to keep everything organized. You can also use a CRM like HubSpot or Zoho if you’d like to track long-term lead performance and client communication in one place.

3. How We Track on the Backend

On our end, we use Google Analytics and Google Tag Manager to see how people are finding your website — whether it’s through Google searches, social media, or ads. This allows us to report on how many people filled out your forms, clicked your phone number, or interacted with your contact buttons.

For businesses that receive a high number of calls, we can also set up call tracking to identify exactly where each call came from — whether it was your website, Google Business Profile, or an online ad. This gives you a complete picture of how customers are reaching out and helps ensure every lead is accounted for.

You’ll receive regular updates and performance check-ins so you can see exactly how your website is performing and where your leads are coming from.

4. Checking Performance Through Google Business Profile

If you have a Google Business Profile, you can also view how many people clicked through to your website, called your business, or requested directions. This gives you another simple way to understand where your traffic is coming from and how your online presence drives new leads.

Ready to See Your Leads in Action?

We make sure every RA Digital Creative website isn’t just beautiful — it’s built to perform. If you’re ready to start building something extraordinary with us or want to learn how your current site is performing, give us a call at (860) 951-5683 to schedule a meeting.